Boden is a popular British clothing retailer founded by Johnnie Boden in 1991 which specializes in selling bright, patterned clothes as well as casual basics for women, men and children online and by mail order. In 2002 Boden was launched in America and the company opened their first shop in Hanger Lane, London in 2004. What was started as a mail-order business now is a successful apparel retailer generating most of its revenues from online sales, with a net worth of £300 million. The company employs about 1,000 industrious personnel and ships more than 12,000 parcels daily from their warehouse in Leicester. The company sells its products in the UK, U.S. and a variety of countries in Europe and Asia, with websites for the UK, US, Germany, and Australia. In 2008 Boden opened its first call centre in the USA in Pittston. Boden USA offers the following shipping options: Standard Shipping for in tock items which is free on orders over $49, Premium 3-5 day Shipping for in stock items and Express Shipping.